Let your ears drip with happiness.. Hayden Calnin

Hayden Calnin’s music is magical. Within ten seconds of Summer you are lulled into a sweet dream world of folky peacefulness, and it’s one you’ll never want to leave. The boy from Melbourne,… Continue reading

How Pinterest Can Help You Lose Weight and Get Fit.

I know what you’re thinking, Pinterest is just another way to waste time at work, BUT it can actually be a very powerful tool in helping you lose weight and get fit.

6 reasons why you shouldn’t exercise in the morning

There are countless articles about why you should exercise first thing in the morning – exclaiming everything from how it gives you a more efficient metabolism to a happier state of mind – but it doesn’t work for me. So I thought I would give 6 reasons why I don’t, and maybe you shouldn’t, force yourself out of bed and into your runners.

If you want to feel like a kid in a (vodka) candy store, go to Bar Kohl

Bar Kohl is a magical place for vodka lovers. I miss it.

Despite drinking myself entirely silly this past weekend, I feel I’ve had enough days of detoxing (only three really) to want to do it all again. But, I feel like having a ‘civilised’ drink. Unfortunately, my city isn’t big on cute and cosy vodka bars. We’re more of a …

Avaberée is like candy for your ears

Avaberée is (for now) a relatively unknown girl trio who sing what they call “harmony infused folk”. The girls – Genevieve, Aimee, and Irena – hail from Brisbane, QLD and sing a collection of acoustic, a capella folk songs utilising guitars and tambourines.

Matt Corby’s Secret Garden Show

It’s not very likely you’ll ever get to see one of your favourite musicians perform in the backyard of a student’s house. There is even less chance of this happening when the musician has sold out shows throughout the UK and Australia, as well as the third most highly voted song in the 2012 Triple J Top 100 Chart. But, Matt Corby is just a little bit more special than the average musician.

Journos don’t value social media

Only a minority of journalists believe that social media plays an active or important role in media relations, if the results of a media survey of technology journalists are any indication.

Porter Novelli picks up new staff; still searching for tech PR

Porter Novelli has added three new staff members to its team as the agency expands its Healthcare and Lifestyle sectors.

Encoder Public Relations releases Audience Planner

Encoder Public Relations has released an audience profiling tool that aims to provide clients with a deeper understanding of their target audiences and the media usage habits of each group.

Moses to moderate media conference

Next month’s Mumbrella360 conference will see Burson-Marsteller curating a session on social media and the impact it has on PR, and will moderated by SMH’s technology editor Asher Moses.

Campaign Case Study: Taurus Marketing

Campaign Name: Clean Up Australia Day 2011Client: Clean Up AustraliaPR Team: Taurus MarketingTime allocated to conduct the campaign: 5 monthsBudget: Undisclosed ObjectiveThis year Clean Up Australia, the largest community participation event in Australia turned 21. Although a well… Continue reading

Agent99 adds three new clients

Sydney PR agency Agent99 has added three new clients to its portfolio and Sharon Zeev Poole, founder and director of Agent99, said the growth comes as somewhat of a surprise after the “volatile” nature of 2010.

Parramatta Eels appoint new media manager

The Parramatta Eels National Rugby League club have appointed former Australian Rugby League (ARL) media manager and freelance Fox Sports News reporter Doug MacDougall as its new media manager.

​Agency Spotlight: One Green Bean

Agency Q&A with One Green Bean.

Ogilvy PR Melbourne picks up Gold Quill award

Ogilvy PR Melbourne has been awarded a Gold Quill award for its campaign on organ donation and Lelde McCoy, managing director of Ogilvy PR Melbourne, said she couldn’t be happier.

Noble nabs VP role at Weber Shandwick

Heidi Noble has relocated from the Weber Shandwick’s Chicago office to take on the role of Vice President at the agency’s Lifestyle practice.

Q&A: Sabrina De Palma

A Q&A with Sabrina De Palma, the Media & Communications Manager of Cancer Council Victoria.

Strategic Public Relations Group wins Financial Consultancy of the Year

Hong Kong based Strategic Public Relations Group has added to a string of recent awards after picking up the nod of Financial Consultancy of the Year by The Holmes Report.

Bite awarded Tech Consultancy of the year

Bite Communications has been named Technology Consultancy of the Year by the Holmes Report, an honor which Karen O’Grady, Account Director at Bite, said feels “amazing”.

Clarke consults at De Wintern

After four years with NEC Will Clarke has moved from his PR manager position to take on a consulting role at De Wintern Group in Melbourne.

Pendulum Communications opens doors

Only a few months after opening its doors, PR agency Pendulum Communications has moved office, launched its website and secured five well known clients.

Q&A – Margaret Lawson

A Q&A with the Managing Director of PR agency Cole Lawson Communications, Margaret Lawson.

Edelman named PR consultancy of the year

PR analysis site The Holmes Report has chosen Edelman as Australia’s PR consultancy of the year.

Recognition PR searches for two new team members

Recognition PR is on the hunt for a new senior consultant and a new account manager as the agency responds to client growth.

Llewellyn hits 10 years in tech PR

Salesforce senior PR manager Gareth Llewellyn celebrated his tenth year in the Australian tech PR industry last week.

WPP sues former Hill & Knowlton employees

Former Hill & Knowlton executives Michelle Hutton and Anna MacIntosh are being sued by the London-based global marketing company WPP.

Hollinshead leaves Pulse, moves to Maverick PR

Lisa Hollinshead has left her senior account executive position at Pulse Communications to take on the role of account manager at Maverick PR.

Bite Communications adds Sparke to their team

Bite Communications has added yet another new staff member to the team, picking up Adam Sparke as the Senior Manger/Producer of digital, following the recent appointment of Dave Goodfellow as Senior Project Executive.

Q&A – Amanda Millar

A Q&A with Yahoo7’s Communications and Trade Marketing Manager Amanda Millar.

Howorth Communications adds staff; picks up Campaign Brief’s Dep Ed

Howorth Communications is experiencing a growth in its client base which is resulting in multiple new hires across the agency including the recent steal of Campaign Brief’s deputy editor Heather Jacobs.

Bass wins “Lizzies” Media Relations trophy

Bass PR founder David Bass took home the David Hellaby Best Media Relations trophy on Friday night at this years Microsoft IT Journalism Awards, an award that is voted on by journalists within the tech media community.

Dani Lombard PR wins SureSlim and Yes To accounts

Dani Lombard Public Relations (DLPR) has won the accounts to SureSlim Australia and Yes To Inc, expanding the agency’s consumer lifestyle portfolio.

Liquid Ideas wins new accounts; takes on new staff

Sydney PR agency Liquid Ideas is looking to add six new staff members to its office on the back of recent account wins with Wolf Blass Wines and Cadbury.

Fleishmann-Hillard appoints new senior account managers

Fleishmann-Hillard has appointed media specialist Rob Irwin as its new senior account manager, working on the technology portfolio including clients such as AT&T, Avaya, Brightstar and TE Connectivity.

PRIA Golden Target Awards Open Soon

The Public Relations Institute of Australia (PRIA) is opening entries to its annual Golden Target Awards on April 6.

Acumen Republic appoints new CEO

Acumen CEO Michael Dunlop stepped down from his role yesterday handing over the reins to general manager Karyn Arkell.

VIVA! Communications partners with GLOBALHealthPR

VIVA! Communications has recently partnered with GLOBALHealthPR in an initiative to allow the agency to greatly extend its global PR reach within the health and wellness field.

Edelman expansion leads to new hire

An Edelman expansion under the leadership of CEO Michelle Hutton has seen has seen the agency pick up new Associate Director Johanna Osorio (pictured) to take control of the health and wellness portfolio.

Gallagher takes on Australian PR

Health-care PR agency Palin Communications has appointed Yvonne Gallagher as its new Account Manager after former account manager Margo Field resigned to relocate to the UK.

Farlow joins Hill & Knowlton

Scott Farlow has been appointed as Associate Director at Hill & Knowlton, doubling the number of people working on Hill & Knowlton’s public affairs team in the past few months.

Real-Time Marketing and PR Masterclass

Keynote speaker David Meerman Scott (pictured) held a Real-Time Marketing and PR masterclass in Sydney last Thursday, to teach media and PR professionals how to “harness the power of social media”.

BoydPR and Dash PR celebrate joint anniversaries

BoydPR’s Shuna Boyd and Christine Kardashian of Dash PR are both celebrating business anniversaries today, marking fifteen and three years in the industry respectively.

Fleishman-Hillard General Manager steps down from role

Fleishman-Hillard has become the second agency this week to experience the resignation of its chief, with General Manager Walter Jennings (pictured) announcing yesterday he had stepped down from his role.

BMF raises money for Japan

BMF Agency launched a nationwide fundraising initiative on Monday night in an attempt to help raise money for the disaster in Japan.

Mitsubishi turns to social media

Car manufacturer Mitsubishi has made the decision to more actively participate in social media, appointing media agency MEC to handle their online presence in hopes of creating an “emotional connection” between the customers and their products.

Q&A with Roxy Jacenko

A Q&A with Sweaty Betty founder and director Roxy Jackenko.

Christie moves to Ninemsn

Antonia Christie has become the new head of corporate communications for Ninemsn, leaving behind her position at Text 100 in order to try her hand at in-house PR.

Sydney Twestival raises over $15,000 for Redkite

Sydney Twestival 2011 kicked off last night bringing together Twitter users in an offline event, raising over $15,000 for the charity Redkite.

Simon & Schuster appoint TMS; Move into digital marketing

Book publisher Simon & Schuster has appointed TMS media agency to manage their marketing account in the hopes of moving the company into the digital marketing arena.

Tourism Australia searches for new panel

Tourism Australia has issued a tender for its domestic public relations account, seeking multiple PR agencies to join their agency panel.

Porter Novelli Sydney picks up 4 new clients

Porter Novelli Sydney has entered the new year strongly, securing four new accounts across their lifestyle and healthcare sections.

Suthers named runner-up for Young Professional of the Year Awar

Elliott Suthers, Vice President of Spector & Associates, has been named runner-up for PRWeek’s Young Professional of the Year Award, making him the first Australian to be recognised by the US based PR title.

Beasley flies across to Sefiani

Having worked through major PR events like the closure of European Airspace, Jessica Beasley is now taking her experiences at Qantas over to a new Account Director role at Sefiani Communications Group.

Dash PR picks up Philips and Lite-On Digital Solutions

Dash PR will mark its third anniversary with the win of Taiwanese-based Philips and Lite-On Digital Solutions Corporation.

Small agencies can have big IMPACT

10/3/11 – IMPACT Communications has fought off multinational agencies to retain marquee account Unisys, as well as picking up a string of new brands in an impressive start to 2011. Allison Lee, one… Continue reading


Moving back to Australia after working in Cambodia has given former Phnom Penh Post journalist Cameron Wells a new appreciation for the small things in life.

Sydney Attractions Group seeks PR agency

Sydney Attractions Group is on the hunt for PR representation following the company’s recent takeover by UK based Merlin Entertainments.